ATHLETE Brings Creative Storytelling to the Full World of Sports
Oct 24, 2026
United States, October 24, 2026 -- ATHLETE, a sports media brand founded by Miami-based technology and marketing entrepreneur Brandon Turp, is building a platform for creative storytelling across the full world of sports. Its coverage spans news, memorable moments, history, business, and investing, bringing fans closer to the stories that shape sports on and off the field.
Turp began building ATHLETE in June 2026 and is expanding the business across social media. The brand owns the @ATHLETE handle on Instagram, TikTok, YouTube, Facebook, LinkedIn, X (formerly Twitter), Twitch, and additional platforms, giving it a consistent identity wherever audiences discover and share its content.
At the center of ATHLETE is an editorial ambition to make sports coverage entertaining and informative. A defining performance, an overlooked chapter in sports history, or a major business deal can each become a compelling story. ATHLETE aims to give audiences the context behind those stories while preserving the emotion that makes people care about sports in the first place.
For Turp, that perspective is rooted in firsthand experience. He previously worked as an NBA trainer with the Washington Wizards during head coach Scott Brooks’ tenure, when John Wall and Bradley Beal were central to the team. His time with the organization overlapped with his studies at the University of Maryland and his graduate education at Georgetown University.
That experience informs his approach to ATHLETE. Turp brings an understanding of professional sports alongside a background in building and marketing businesses. His network across technology, sports, and entertainment provides a foundation for developing collaborations and a media brand that reflects the interests of today’s fans.
ATHLETE also partners with consumer brands seeking to connect with sports fans and athletes. Its focus is on culturally relevant partnerships that fit the audience and add something to the experience. For brand partners, the opportunity is to participate in the stories and conversations that audiences already care about.
Media is the starting point for a broader vision. Turp plans to develop an ambassador program and events on a global scale, extending ATHLETE’s presence into communities and in-person experiences. Those initiatives are intended to build stronger connections among fans, athletes, creators, and brand partners as the platform grows.
For now, ATHLETE’s priority is to earn its place in the daily lives of sports fans through consistent, creative storytelling. Turp’s longer-term ambition is to turn that audience relationship into a global sports business, with media providing the foundation for what comes next.
Contact Info:
Name: Brandon Turp
Email: Send Email
Organization: ATHLETE
Website: http://www.instagram.com/athlete
Release ID: 89206231
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