Company Websites Must Now Be Built to Be Cited by AI Assistants, Not Just Ranked, Says Prisma House
Nov 10, 2026
As buyers ask ChatGPT, Perplexity and Google AI Overviews which firm to choose, Prisma House sets out how a company website should be built to be understood and cited.
London, United Kingdom, November 10, 2026 -- LONDON, UNITED KINGDOM, 17 November 2026 — Prisma House, a London-based studio that builds custom CRMs, business systems and websites for growing companies, today set out its approach to building websites for AI-driven search. As buyers increasingly ask AI assistants for recommendations, a website now has to be understood and cited by answer engines as well as ranked by search engines.
Prisma House builds every website on five principles: a plain, one-sentence definition of what the company is and does; structured data that names the organisation, its people and its services; pages that answer the real questions buyers ask, in short, quotable answers; fast performance on mobile; and the same facts stated consistently everywhere the company appears online.
"AI assistants don't reward the cleverest copy. They reward the clearest facts, repeated consistently by sources they trust," said Gianmarco Giordaniello, Founder and CEO of Prisma House. "If a machine can't tell in one sentence what you do, it won't recommend you."
Prisma House builds new websites and redesigns existing ones. A focused redesign typically takes six to ten weeks; a full build for a larger company takes three to five months.
Frequently asked questionsWhat is generative engine optimisation (GEO)? Structuring a company's content and data so AI answer engines can understand, trust and cite it.
Does GEO replace SEO? No. It builds on SEO fundamentals and adds clarity, structured data and consistent facts.
How do I know if my website needs a redesign? If it looks dated next to competitors, loads slowly on mobile, or brings in the wrong enquiries, it is already costing more than a redesign would.
About Prisma HousePrisma House is a London-based studio that builds custom CRMs, business systems and websites for growing companies, with the marketing strategy built in. Founded by Gianmarco Giordaniello, Official Member of the Forbes Business Council 2026, it designs and builds CRMs, client portals, websites, SaaS products and AI agents that clients fully own. Learn more at https://prisma-house.com or book a call at https://prisma-house.com/contact.
Contact Info:
Name: Gianmarco Giordaniello
Email: Send Email
Organization: Prisma House
Address: 950 Great West Rd, Suite 2, Floor 1, Profile West, Brentford TW8 9ES, United Kingdom
Website: https://prisma-house.com
Release ID: 89207164
If there are any deficiencies, discrepancies, or concerns regarding the information presented in this press release, we kindly request that you promptly inform us by contacting [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our dedicated team is committed to addressing any identified issues within 8 hours to guarantee the delivery of accurate and reliable content to our esteemed readers.
More News
Will Yun Lee Boards John Hensley’s ‘White Lightning Lullaby’
EXCLUSIVE: Actor Will Yun Lee has been cast as Peyton Burnes in White Lightning Lullaby, an upcoming crime thriller written and directed by John Hensley (Nip/Tuck). Flintlock Pictures and Rabbit Foot Film are producing the film, which is currently in production in Texas. White Lightning Lullaby follows a dirt-track racer turned ex-con who, in an […]
Katy O’Brian Sets Fitness Book ‘Girl At The Gym’ At Simon & Schuster
EXCLUSIVE: The Mandalorian, Twisters and Mission: Impossible – Final Reckoning action star Katy O’Brian has written a book about the discipline that gets her into character, and that’s Girl at the Gym: A Beginner’s Guide to Strength Training and Becoming Your Most Badass Self. O’Brian started martial arts at the age of five years old, […]
Why Ryan Phillippe Won’t Have Any More Kids Despite “Baby Fever”
Ryan Phillippe knows what he’s doing next summer—and it doesn’t involve changing diapers. Though the Cruel Intentions star’s three kids have reached a more independent stage of life—he and ex-wife...
‘NCIS’ Star Katrina Law’s 7-Year-Old Daughter Makes Acting Debut, Reveals How She Landed Role
Katrina Law is getting to share the screen with someone very special on NCIS! The actress’ 7-year-old daughter, Kinley Andreen, […] The post ‘NCIS’ Star Katrina Law’s 7-Year-Old Daughter Makes Acting Debut, Reveals How She Landed Role appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
‘Harry Potter’ Star Paapa Essiedu Talks J.K. Rowling Controversy, Says He’s Not Her ‘Mouthpiece’
Paapa Essiedu is once again addressing the controversy surrounding J.K. Rowling as he prepares to play Severus Snape in HBO’s […] The post ‘Harry Potter’ Star Paapa Essiedu Talks J.K. Rowling Controversy, Says He’s Not Her ‘Mouthpiece’ appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
Broadway’s New Leading Ladies, Solea Pfeiffer & Liisi LaFontaine, Celebrate ‘Wanted’ Opening Night in NYC
The stars of the new Broadway musical Wanted are celebrating the show’s official opening! Leading ladies Solea Pfeiffer and Liisi […] The post Broadway’s New Leading Ladies, Solea Pfeiffer & Liisi LaFontaine, Celebrate ‘Wanted’ Opening Night in NYC appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
This Ex-White House Adviser Said Trump's Staff Treats Him "Like A Baby," And Yeahhhh, Trump Is NOT Going To Like This
Calley Means, a former top adviser to Health Secretary Robert F. Kennedy Jr., has accused key officials of corruption after resigning from his post just weeks ago. View Entire Post ›
‘The Peanut Butter Falcon’ Breakout Zack Gottsagen and Anna Enger Ritch to Star in ‘A Reason to Stay’ From Director Rippin Sindher (EXCLUSIVE)
“The Peanut Butter Falcon” breakout Zack Gottsagen and “S.W.A.T.” star Anna Enger Ritch will star as brother and sister in “A Reason to Stay,” a new romantic comedy from Rippin Sindher. The film recently wrapped principal photography in Ohio. The project reunites Gottsagen with TVACOM Films’ David Thies after their collaboration on “The Peanut Butter […]
Adobe Premiere Mobile App Launches Hundreds of Thousands of Tracks Licensed From UMG, WMG
Adobe has just made it easier for creators to add some of their favorite hot jams to short-form video clips. On Tuesday, the free Adobe Premiere mobile app, designed for creators to make videos for platforms like YouTube Shorts, TikTok and Instagram Reels, added hundreds of thousands of songs licensed from Universal Music Group and […]
Bailee Madison To Lead Indie Film ‘In The Blue’; Adam Goldberg, Nat Faxon & Veronica Falcón Also Among 8 Cast
EXCLUSIVE: Bailee Madison (Pretty Little Liars: Original Sin) has been cast as the lead in In the Blue, the darkly comic thriller from writer-director duo Delilah Napier and Lucy Powers. Uri Singer’s Passage Pictures is producing. Rounding out the cast are Maddox Blackwell, Adam Goldberg, Sasha Lane, Nat Faxon, Veronica Falcón, Betsy Brandt and Fran […]
‘The Body’ Cast Guide: Meet the Stars of Netflix’s New Teen Thriller, Including Sofia Wylie & Gabby Windey
The Body is arriving on Netflix, and we’re getting to know the cast of the new teen thriller! The eight-episode […] The post ‘The Body’ Cast Guide: Meet the Stars of Netflix’s New Teen Thriller, Including Sofia Wylie & Gabby Windey appeared first on Just Jared - Celebrity News, Entertainment News & Photos.
Daisy Ridley, Darren Criss, Travis Fimmel & Judy Greer Join Catherine Zeta-Jones In Tate Taylor’s Marriage Counselor Thriller ‘Cupid’; Filming Underway — AFM
EXCLUSIVE: Daisy Ridley (Ebenezer), Darren Criss (Glee), Travis Fimmel (Dune: Prophecy) and Judy Greer (Ant-Man) have joined Catherine Zeta-Jones in Tate Taylor’s psychological thriller Cupid, which is now filming in Natchez, Mississippi. Tate Taylor (The Girl On The Train) is directing from a screenplay by the Van Dyke brothers (Don’t Worry Darling). Cupid “follows a […]
Recommended
YOUR NEWS, OUR NETWORK.
Do you have Great News you want to tell the world?
Be it updates about your business or your community, you can make sure that it’s heard by submitting your story to our network reaching hundreds of news sites across 6 verticals.